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FUNDRAISER - OVERVIEW
Fundraiser helps you be more effective by capturing all your organisation's contacts
and relationships in its powerful CRM (Customer Relationship Model) system and is
efficient in raising funds for your organisation’s cause. Using the proper tool
sets becomes a necessity not only for saving money, but also for generating higher returns.
Below are two ways where financial return is gained.
1. Reducing the cost of managing your donors.
2. Increase your response rate.
Reducing your costs by effectively managing your donors and all related data
will save you time and money. A good example is with mailing costs - Fundraiser’s ability
to mail retrieve and merge mail within your organisation will result in reducing
cost even if you do use mail houses. Fundraiser will also help you be more efficient
by automating processes and sorting your valuable information such as: fast data
entry; sorting mail by postal codes; receipting; banking; identifying donors that are
of high value etc. Using other mailing strategies such as email, further cost savings
can be found by analysing data using the system reports, such as the event and campaigns
you define and then measure. View a regional summary outlining contributions
nationally and compare year against year.
Increasing your response rates while reducing costs is very important. Fundraiser
also helps you raise more money by first capturing and then more importantly helping
you to actually use the information to strategise new campaigns. What if I could
make solid decisions based on accurate data analysis using advanced reporting tools?
What would my return be if I added other contact segments into my campaign? Where
are my major donations coming from? What sector and region? These are some of the
questions that can be answered quickly and easily with Fundraiser.
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